We have skyrocketed into a different age of technology, as most of you already know and participate in. I remember back in circa 1999 when I got my first cell phone that could actually tell me sports scores via the internet and I thought I was on top of the world. Then came blackberry’s, which I remember had the first touch screen. And then the iPhone which revolutionized the touch screen smartphone. Now here we are with tablets and smartphones everywhere and browsing the internet on desktops have continued to drop in usage. Here are some percentages about mobile website usage as of now:
- Over one hundred billion searches per month are done on mobile devices
- 25% of website users, ONLY search on their mobile device
- Desktop usage is still king in some countries, but in the US…mobile devices are
Here are 5 reasons why your website needs to be mobile responsive. First what is responsive? Responsive websites are websites that are coded to adapt to the device’s screen size that renders it. It means that the website that you are viewing on your mobile device is only one template and different code is generated based on the viewport. Some websites have different websites designed for different devices, that produced m.website.com type domains. Responsive is one website.
1. Search Engines are favoring mobile friendly websites
Major search engines such as Google, Yahoo, Bing have adopted new algorithms that are moving and shaking the organic rankings of websites based on if they are mobile friendly or just desktop friendly. So if your website is from 2005 and hasn’t been upgraded, this is a major reason why you should have your website redesigned for mobile friendly responsiveness. Your ranking will continue to drop in the near future if you don’t establish your digital footprint to show that your website is mobile friendly.
2. Mobile friendly sites provide a better customer experience.
When an end-user is on a desktop only website, the website tends to be rendered very small and you either have to zoom in to search for things, and the experience, nowadays, are usually less than satisfactory. This is because of the percentages of websites are that are mobile responsive and provide this experience. Mobile friendly sites have easy navigation on a small screen and look sleek and well put together. This item is also crucial for your marketing of your business. Having a nice, professional mobile design reflects investment and your dedication to providing the best for your customers, which is relative to each segment of customer service marketing.
3. Social media is easily linked to through smartphones
In the age of the app, having a mobile friendly website makes it much easier for people to engage with your site through Facebook, Twitter and many of the major social media apps. Integration of social media is crucial anyways these days, but having nice, easily accessible buttons to link to these social media outlets just improve your position in customer engagement. Sharing your content becomes easier for your customers too, because they can easily share using their smartphone apps.
4. Programmers can make your website look like an app, without having to shell out big $$ to have one natively developed
You can achieve an app-like design to your website, without having to pay extra for a separate mobile website developed. It can all be done within your desktop website design code. Its basically an all-in-one design that will save you money in your website investment. So a good rule of thumb when choosing a website designer, make sure you ask them if they can code their website with Media Queries. Having a separate app developed for your business can be a huge investment, which can cost in the tens of thousands of dollars.
5. Future devices will change, responsive design will not…
Having a responsive website design will be in your favor for the near future (more than likely not forever, however), since new devices seem to be coming out every other day that have bigger screens and different viewports. Media queries, that are properly coded, will adapt to these new screen sizes and devices, just as long as the coding markup remains intact for the most part. Coding markup inevitably will change in the future just as technology does, but having these media queries will have your website in position for success for many years until these programming changes overtake the existing coding that is being used in the present.
I hope this blog post will help your business grow in the mobile age. If you have any questions, ideas or comments, please leave them for me!
Credits: Hubspot, Smart Insights, Search Engine Land